PRODUCT DESIGN & DEVELOPMENT
Onyx
Championing fitness and wellness with design that meets every body, journey, and story.
Whether someone is training for professional competition, working toward personal milestones, or simply focusing on self-care, Onyx is designed to offer an all-in-one fitness platform that takes a holistic approach to supporting users on their journeys.
Currently in prototyping stages of design and early foundational stages of implementation, this project is an ongoing labor of love, an ode to my own fitness journey, and an excuse to sharpen my product design and mobile development skills.
YEAR
2025
ROLE
PRODUCT DESIGNER
DURATION
FEB 2025 - PRESENT
PROJECT TYPE
PERSONAL PROJECT
PRODUCT DESIGN & DEVELOPMENT
Onyx
Championing fitness and wellness with design that meets every body, journey, and story.
Whether someone is training for professional competition, working toward personal milestones, or simply focusing on self-care, Onyx is designed to offer an all-in-one fitness platform that takes a holistic approach to supporting users on their journeys.
Currently in prototyping stages of design and early foundational stages of implementation, this project is an ongoing labor of love, an ode to my own fitness journey, and an excuse to sharpen my product design and mobile development skills.
YEAR
2025
ROLE
PRODUCT DESIGNER
DURATION
FEB 2025 - PRESENT
PROJECT TYPE
PERSONAL PROJECT
01
Introduction
I grew up in an active family, spent most of my life as a multi-sport athlete, and went on to compete with my university's NCAA Division I Women's Triathlon team. While my athletic experiences were formative, they were also incredibly demanding both physically and mentally.
When I eventually moved on from Triathlon, I explored a new space of autonomy that felt very foreign to me. Without my responsibilities to racing and my daily structure of training, I found myself disconnected from my relationship with working out and nutrition. Rebuilding and redefining what fitness meant to me wasn't easy, but these days, I've found strength and fulfillment in lifting, running, and hiking.
I wanted to design an impactful platform that could support others in their own personal growth, tying holistic fitness and wellness into the journey.
01
Introduction
I grew up in an active family, spent most of my life as a multi-sport athlete, and went on to compete with my university's NCAA Division I Women's Triathlon team. While my athletic experiences were formative, they were also incredibly demanding both physically and mentally.
When I eventually moved on from Triathlon, I explored a new space of autonomy that felt very foreign to me. Without my responsibilities to racing and my daily structure of training, I found myself disconnected from my relationship with working out and nutrition. Rebuilding and redefining what fitness meant to me wasn't easy, but these days, I've found strength and fulfillment in lifting, running, and hiking.
I wanted to design an impactful platform that could support others in their own personal growth, tying holistic fitness and wellness into the journey.
02
CONTEXT & FOUNDATION
Background
02
CONTEXT & FOUNDATION
Background
Physical Fitness & Personal Development
Physical health is a strong indicator of overall wellness and can significantly enhance long-term health and mental well-being. However, discovering and committing to a sustainable fitness activity can be intimidating, leaving individuals feeling frustrated and discouraged.
The objective of this project was to develop a solution that supports individuals on their fitness journeys, empowering them to recognize their own strength and capabilities as they work toward achieving their goals. In doing so, I aimed to take an approach I had yet seen in the market and offer a fresh perspective on how we engage with fitness and personal growth.
03
USER RESEARCH
Empathizing with Users
03
USER RESEARCH
Empathizing with Users
USER RESEARCH
Methodologies
In exploring the problem space, I aimed to understand how individuals approach their own fitness journeys — including their motivations, challenges, and how they feel towards existing fitness apps.
To ensure that the app could resonate with a wide range of users, I intentionally recruited a diverse variety of participants for my research. This included people just beginning their fitness journeys, highly active individuals, professional athletes and coaches, as well as health and wellness professionals.
METHODOLOGY 1
Survey & Questionnaire
A survey was sent out to gather insights on people's fitness journeys and their motivations which accumulated 57 responses including demographics ranging from non-active to elite athletes. Paragraph Text
METHODOLOGY 2
Interviews
I conducted interviews with a variety of target participants and professionals, including Olympic coaches, professional athletes, physical therapists, and other physically active individuals.These interviews helped me understand what users expect out of fitness apps and identify opportunities within the existing market.
DO YOU RECOGNIZE ANY GAPS IN THE MARKET?
"How the athlete feels vs the metrics is important. It's a saturated market… Very few (fitness apps) observe a pattern of where an athlete is emotionally and mentally.
— OLYMPIC COACH
METHODOLOGY 3
Focus Groups
After forming an idea of what target users need and want out of a fitness app, I ran focus group sessions with different targeted users to flesh out what I could do with the product.
"Menstrual tracking is so important… maybe regular hormone panelling/bloodwork… metrics to assess mood."
— PROFESSIONAL TRIATHLETE
METHODOLOGY 4
Competitive Analysis (Direct Competitors)
The survey, interviews, and focus group sessions helped to identify the most relevant apps to include in my competitive audit. I explored the apps to assess user satisfaction through reviews and feedback along with usability through heuristic evaluation. This revealed what users already like, what they dislike, what they expect, where an app has an advantage in the market, and where an app faces potential challenges in the market — all informing design decisions for my own solution.
DIRECT COMPETITOR
Strava
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Social Features
Consistent, Minimalist UI Design
Strong Brand Recognition & Broad User Base
Performance & Progress Analysis
GPS Tracking & Data
WEAKNESSES
Areas for Improvement
Overwhelming Interface for New Users
Not Ideal for Non-Endurance Sports
Poor User Support
OPPORTUNITIES
Opportunities for Expansion
Further Leveraging AI Capabilities
Professional Athlete & Fitness Influencer Partnerships
Mental Health Integrations
Menstruation & Peri-Menopausal Features
THREATS
Potential Market Barriers
Opposition to Subscriptions
Market Saturation (Fitness Apps)
Wearable Companies (Apple Watch, Fitbit, Whoop)
Increased Route Features & Directions (Apple Watch, Garmin)
DIRECT COMPETITOR
Apple Health
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Clean Interface
Centralized Data Hub
Large User Base
Built-In Tools for Health Tracking
WEAKNESSES
Areas for Improvement
Exclusive to Apple Users
Limited Customization
Not Ideal for High-Performance Athletes
OPPORTUNITIES
Opportunities for Expansion
AI-Powered Personalized Health Insights
Health Coaching
Partnerships with Healthcare Corporations
THREATS
Potential Market Barriers
User Distrust towards Big Tech
Liability Risk from Health Interpretation
DIRECT COMPETITOR
WHOOP
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Recovery-Focused Model
Physiological Tracking
Strong Feedback & Suggestions
Simplified, Visualized Data
WEAKNESSES
Areas for Improvement
Subscription-Only
Limited Brand Awareness
Less Appeal in Casual Fitness Industry
OPPORTUNITIES
Opportunities for Expansion
Appeal to General Wellness Markets
Introduce Additional Health Metric Models
Take Advantage of Growing Sleep Science Market
THREATS
Potential Market Barriers
Subscription Fatigue
User Preference for Smartwatches
Competitors Increasing Feature Overlap
DIRECT COMPETITOR
Strava
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Social Features
Consistent, Minimalist UI Design
Strong Brand Recognition & Broad User Base
Performance & Progress Analysis
GPS Tracking & Data
WEAKNESSES
Areas for Improvement
Overwhelming Interface for New Users
Not Ideal for Non-Endurance Sports
Poor User Support
OPPORTUNITIES
Opportunities for Expansion
Further Leveraging AI Capabilities
Professional Athlete & Fitness Influencer Partnerships
Mental Health Integrations
Menstruation & Peri-Menopausal Features
THREATS
Potential Market Barriers
Opposition to Subscriptions
Market Saturation (Fitness Apps)
Wearable Companies (Apple Watch, Fitbit, Whoop)
Increased Route Features & Directions (Apple Watch, Garmin)
DIRECT COMPETITOR
Apple Health
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Clean Interface
Centralized Data Hub
Large User Base
Built-In Tools for Health Tracking
WEAKNESSES
Areas for Improvement
Exclusive to Apple Users
Limited Customization
Not Ideal for High-Performance Athletes
OPPORTUNITIES
Opportunities for Expansion
AI-Powered Personalized Health Insights
Health Coaching
Partnerships with Healthcare Corporations
THREATS
Potential Market Barriers
User Distrust towards Big Tech
Liability Risk from Health Interpretation
DIRECT COMPETITOR
WHOOP
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Recovery-Focused Model
Physiological Tracking
Strong Feedback & Suggestions
Simplified, Visualized Data
WEAKNESSES
Areas for Improvement
Subscription-Only
Limited Brand Awareness
Less Appeal in Casual Fitness Industry
OPPORTUNITIES
Opportunities for Expansion
Appeal to General Wellness Markets
Introduce Additional Health Metric Models
Take Advantage of Growing Sleep Science Market
THREATS
Potential Market Barriers
Subscription Fatigue
User Preference for Smartwatches
Competitors Increasing Feature Overlap
DIRECT COMPETITOR
Strava
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Social Features
Consistent, Minimalist UI Design
Strong Brand Recognition & Broad User Base
Performance & Progress Analysis
GPS Tracking & Data
WEAKNESSES
Areas for Improvement
Overwhelming Interface for New Users
Not Ideal for Non-Endurance Sports
Poor User Support
OPPORTUNITIES
Opportunities for Expansion
Further Leveraging AI Capabilities
Professional Athlete & Fitness Influencer Partnerships
Mental Health Integrations
Menstruation & Peri-Menopausal Features
THREATS
Potential Market Barriers
Opposition to Subscriptions
Market Saturation (Fitness Apps)
Wearable Companies (Apple Watch, Fitbit, Whoop)
Increased Route Features & Directions (Apple Watch, Garmin)
DIRECT COMPETITOR
Apple Health
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Clean Interface
Centralized Data Hub
Large User Base
Built-In Tools for Health Tracking
WEAKNESSES
Areas for Improvement
Exclusive to Apple Users
Limited Customization
Not Ideal for High-Performance Athletes
OPPORTUNITIES
Opportunities for Expansion
AI-Powered Personalized Health Insights
Health Coaching
Partnerships with Healthcare Corporations
THREATS
Potential Market Barriers
User Distrust towards Big Tech
Liability Risk from Health Interpretation
DIRECT COMPETITOR
WHOOP
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Recovery-Focused Model
Physiological Tracking
Strong Feedback & Suggestions
Simplified, Visualized Data
WEAKNESSES
Areas for Improvement
Subscription-Only
Limited Brand Awareness
Less Appeal in Casual Fitness Industry
OPPORTUNITIES
Opportunities for Expansion
Appeal to General Wellness Markets
Introduce Additional Health Metric Models
Take Advantage of Growing Sleep Science Market
THREATS
Potential Market Barriers
Subscription Fatigue
User Preference for Smartwatches
Competitors Increasing Feature Overlap
DIRECT COMPETITOR
Strava
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Social Features
Consistent, Minimalist UI Design
Strong Brand Recognition & Broad User Base
Performance & Progress Analysis
GPS Tracking & Data
WEAKNESSES
Areas for Improvement
Overwhelming Interface for New Users
Not Ideal for Non-Endurance Sports
Poor User Support
OPPORTUNITIES
Opportunities for Expansion
Further Leveraging AI Capabilities
Professional Athlete & Fitness Influencer Partnerships
Mental Health Integrations
Menstruation & Peri-Menopausal Features
THREATS
Potential Market Barriers
Opposition to Subscriptions
Market Saturation (Fitness Apps)
Wearable Companies (Apple Watch, Fitbit, Whoop)
Increased Route Features & Directions (Apple Watch, Garmin)
DIRECT COMPETITOR
Apple Health
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Clean Interface
Centralized Data Hub
Large User Base
Built-In Tools for Health Tracking
WEAKNESSES
Areas for Improvement
Exclusive to Apple Users
Limited Customization
Not Ideal for High-Performance Athletes
OPPORTUNITIES
Opportunities for Expansion
AI-Powered Personalized Health Insights
Health Coaching
Partnerships with Healthcare Corporations
THREATS
Potential Market Barriers
User Distrust towards Big Tech
Liability Risk from Health Interpretation
DIRECT COMPETITOR
WHOOP
Strava is a fitness tracking and social networking app designed primarily for endurance sports.
STRENGTHS
What Works Well
Recovery-Focused Model
Physiological Tracking
Strong Feedback & Suggestions
Simplified, Visualized Data
WEAKNESSES
Areas for Improvement
Subscription-Only
Limited Brand Awareness
Less Appeal in Casual Fitness Industry
OPPORTUNITIES
Opportunities for Expansion
Appeal to General Wellness Markets
Introduce Additional Health Metric Models
Take Advantage of Growing Sleep Science Market
THREATS
Potential Market Barriers
Subscription Fatigue
User Preference for Smartwatches
Competitors Increasing Feature Overlap
RESEARCH REFLECTION
Highlighting Community
I was grateful to lean on my network within the athletic community, reaching out to several individuals who have been pillars of my support system throughout my own fitness journey. Conversations with coaches, physical therapists, athletes, and friends not only provided valuable perspectives, but also reminded of how community shapes personal growth, leading me to prioritize community as a core feature and value in the app's MVP.
RESEARCH REFLECTION
Highlighting Community
I was grateful to lean on my network within the athletic community, reaching out to several individuals who have been pillars of my support system throughout my own fitness journey. Conversations with coaches, physical therapists, athletes, and friends not only provided valuable perspectives, but also reminded of how community shapes personal growth, leading me to prioritize community as a core feature and value in the app's MVP.
SYNTHESIZING FINDINGS
Affinity Mapping
Using the user research insights, I synthesized sentiments gathered from the survey, interviews, focus groups, and app store reviews using an Affinity Map. This step revealed key themes and insights that helped contextualize the problem at hand.
Created with Miro
INSIGHS
Fitness Journey Motivations
How can I identify common fitness goals? What motivates individuals to engage in active lifestyles?
INSIGHS
Fitness Journey Motivations
How can I identify common fitness goals? What motivates individuals to engage in active lifestyles?
INSIGHTS
Fitness Journey Challenges
What is preventing people from effectively achieving their goals in their fitness journeys?
KEY RESEARCH INSIGHT
Physical Fitness and Mental Wellness Go Hand-In-Hand
A prominent theme that emerged from the user research was the strong, positive correlation between physical fitness and mental wellness—solidifying foundational motivations for this project.
In conducting research, I ensured to avoid language that would make the connection between the two, allowing participants to reveal the theme through their own experiences themselves. While many participants described exercise as a vital tool for stress relief, a more nuanced perspective among experienced fitness individuals and a professional coach shared that this relationship is not a one-way street. There was a large emphasis that just as physical activity impacts one's mental state, the mental and emotional state is also a critical foundation for physical performance.
The interviewed coach confirmed this is to be a significant gap in the market, noting that an athlete's mental readiness is a key, yet often unsupported, factor in their ability to perform. Moving forward, this insight presents a crucial design opportunity: to create a supportive ecosystem that acknowledges the user's mental state by integrating features for recovery, burnout prevention, and mental readiness as core components of the fitness journey, rather than just focusing on exercise alone.
KEY RESEARCH INSIGHT
Physical Fitness and Mental Wellness Go Hand-In-Hand
A prominent theme that emerged from the user research was the strong, positive correlation between physical fitness and mental wellness—solidifying foundational motivations for this project.
In conducting research, I ensured to avoid language that would make the connection between the two, allowing participants to reveal the theme through their own experiences themselves. While many participants described exercise as a vital tool for stress relief, a more nuanced perspective among experienced fitness individuals and a professional coach shared that this relationship is not a one-way street. There was a large emphasis that just as physical activity impacts one's mental state, the mental and emotional state is also a critical foundation for physical performance.
The interviewed coach confirmed this is to be a significant gap in the market, noting that an athlete's mental readiness is a key, yet often unsupported, factor in their ability to perform. Moving forward, this insight presents a crucial design opportunity: to create a supportive ecosystem that acknowledges the user's mental state by integrating features for recovery, burnout prevention, and mental readiness as core components of the fitness journey, rather than just focusing on exercise alone.
INSIGHTS
Fitness App Expectations
What tools do users' already rely on to support their fitness journeys? What are they satisfied with in these platforms?
INSIGHTS
Fitness App Expectations
What tools do users' already rely on to support their fitness journeys? What are they satisfied with in these platforms?
INSIGHTS
Potential Opportunities
Where can I find missing pieces in the fitness app market from users' frustrations, unmet needs, and desires?
INSIGHTS
Potential Opportunities
Where can I find missing pieces in the fitness app market from users' frustrations, unmet needs, and desires?
RESEARCH REFLECTION
Re-evaluating Research Approach
Upon reflection, my initial research process combined two distinct objectives: understanding participants' personal fitness journeys and gathering feedback on existing apps. This approach likely introduced bias by merging the broader problem space with solution-specific critiques, potentially influencing participants to frame their fitness goals through the lens of apps they've already used.
To mitigate this bias in future projects, I will separate my research into two distinct stages.
Problem Exploration— understanding the foundational user needs my product will address.
Competitive Analysis—reveal how this problem has been previously addressed and uncover user expectations, frustrations, and solution-specific needs.
RESEARCH REFLECTION
Re-evaluating Research Approach
Upon reflection, my initial research process combined two distinct objectives: understanding participants' personal fitness journeys and gathering feedback on existing apps. This approach likely introduced bias by merging the broader problem space with solution-specific critiques, potentially influencing participants to frame their fitness goals through the lens of apps they've already used.
To mitigate this bias in future projects, I will separate my research into two distinct stages.
Problem Exploration— understanding the foundational user needs my product will address.
Competitive Analysis—reveal how this problem has been previously addressed and uncover user expectations, frustrations, and solution-specific needs.
04
IDENTIFYING THE PROBLEM
Defining
04
IDENTIFYING THE PROBLEM
Defining
User Needs
Using the insights revealed in the step prior, I prioritized and identified these user needs to guide the design process.
User Needs
Using the insights revealed in the step prior, I prioritized and identified these user needs to guide the design process.
01
Empowering Motivation System & Holistic Support
02
Adaptive & Personalized Planning Tools
03
Seamless, Unified, Insightful Experience
User Personas
User Personas
PERSONA 1
Jayden
AGE
23
LOCATION
PHILADELPHIA, PA
OCCUPATION
REGISTERED NURSE
FITNESS LEVEL
INTERMEDIATE
"I used to be so on top of my fitness, but now my schedule is chaos. I feel like I'm always starting over, and it's so defeating."
BACKGROUND
In college, Alex was very active. He had a structured routine of lifting 3-4 times a week and running regularly. Fitness was his primary outlet for stress. Since graduating and starting his career as a nurse, his life has been upended by long, rotating shifts. He often feels physically and emotionally drained after work. He wants to get back to a consistent routine and has a goal of running a half marathon, but his unpredictable schedule makes planning difficult.
GOALS
To establish a flexible fitness routine that can adapt to a constantly changing work schedule.
To successfully train for and complete a half marathon within the next six months.
To find a way to balance running and strength training effectively.
To use a single platform to track runs, log lifts, and monitor overall health trends.
FRUSTRATIONS
App Fatigue — Is tired of using one app for running, another for logging lifts, and a third for tracking general wellness.
Inconsistency Loop — Gets into a good rhythm, a tough week of shifts throws him off, and he struggles to get started again, leading to feelings of guilt.
Scheduling Chaos — It's nearly impossible to stick to a fixed "workout on Monday, Wednesday, Friday" plan due to his rotating 12-hour shifts.
Physical & Mental Exhaustion — Often lacks the energy to work out after a demanding shift, even if it was planned.
Fear of Injury — Is prone to injuries like shin splints when he ramps up his running too quickly after a break. He wants guidance to train smart and avoid another setback.
PERSONA 2
Kelly
AGE
49
LOCATION
OAK PARK, IL
OCCUPATION
IT MANAGER
FITNESS LEVEL
BEGINNER
"My body is changing, and I know I need to move, but I feel lost and a little intimidated by it all. I want to feel strong in my own skin again."
BACKGROUND
Susan has spent the last two decades focused on her career and raising her two teenage children. She's never been particularly athletic or had a consistent fitness routine. Now, entering perimenopause, she's experiencing changes she didn't expect: persistent belly fat, low energy, joint aches, and mood swings. Her doctor has emphasized the importance of strength training for bone density and regular activity for long-term health. Susan knows she needs to take action but feels completely out of her element.
GOALS
To build a consistent fitness routine that she can stick with.
To learn how to exercise safely and effectively for her changing body, specifically focusing on bone health and metabolic changes.
To increase her energy levels and improve her overall mood.
To feel more confident and less self-conscious, whether working out at home or potentially trying a class.
To find activities she genuinely enjoys so it doesn't feel like a chore.
FRUSTRATIONS
Information Overload — Feels overwhelmed by conflicting fitness advice online, especially regarding menopause.
Gym Intimidation —The idea of a traditional gym is daunting. She feels she doesn't "fit in" and wouldn't know what to do.
Lack of Motivation — Knows she should be active but struggles to find the internal drive, especially when she's tired or discouraged.
Uncertainty — Doesn't know what exercises are best for her specific needs during perimenopause and fears doing something that might cause injury.
Boredom —Has tried workout videos in the past but quickly loses interest.
PERSONA 3
Maia
AGE
20
LOCATION
ANN ARBOR, MI
OCCUPATION
STUDENT-ATHLETE
FITNESS LEVEL
ELITE
"My performance isn't just about what I do in the pool. It's about my stress, my sleep, my cycle—my coach and I need to see the whole picture to unlock my full potential."
BACKGROUND
Maya is a highly ambitious D1 collegiate swimmer on a scholarship. She is incredibly disciplined in her training, which is prescribed by her coach. While she excels physically, she navigates high-functioning anxiety and depression. She understands there's a deep connection between her mental state, academic stress, and her performance in the pool. She also has a history of low iron levels and gets regular bloodwork done, knowing it directly impacts her energy. Her coach is supportive and wants to understand her better as a whole person, not just an athlete, but they lack the tools to do so in a data-driven, non-invasive way.
GOALS
To optimize her athletic performance by understanding the interplay between physical training, mental health, and physiological factors (hormone cycle, iron levels).
To feel more in control and less at the mercy of her anxiety and stress.
To provide her coach with a holistic view of her readiness to perform, helping them tailor training intensity.
To have a simple, quick way to log subjective data (mood, stress, sleep quality, energy) and objective data (bloodwork results).
To receive reminders for crucial recovery protocols, prehab exercises, and her medication/supplement schedule (e.g., iron pills).
FRUSTRATIONS
One-Dimensional Apps: Current high-performance apps focus solely on physical metrics (lap times, heart rate) and completely ignore mental, emotional, and physiological well-being.
Logging is a Chore: With a packed schedule of classes, training, and studying, she often forgets to log important metrics, leaving gaps in her data.
Communication Gap: Finds it hard to articulate to her coach that she's having a high-stress day or is low on energy; she wishes the data could help tell the story.
Disconnected Data: Her training data, cycle tracking, school deadlines, and bloodwork results all live in separate places, making it impossible to see patterns.
PERSONA 1
Jayden
AGE
23
LOCATION
PHILADELPHIA, PA
OCCUPATION
REGISTERED NURSE
FITNESS LEVEL
INTERMEDIATE
"I used to be so on top of my fitness, but now my schedule is chaos. I feel like I'm always starting over, and it's so defeating."
BACKGROUND
In college, Alex was very active. He had a structured routine of lifting 3-4 times a week and running regularly. Fitness was his primary outlet for stress. Since graduating and starting his career as a nurse, his life has been upended by long, rotating shifts. He often feels physically and emotionally drained after work. He wants to get back to a consistent routine and has a goal of running a half marathon, but his unpredictable schedule makes planning difficult.
GOALS
To establish a flexible fitness routine that can adapt to a constantly changing work schedule.
To successfully train for and complete a half marathon within the next six months.
To find a way to balance running and strength training effectively.
To use a single platform to track runs, log lifts, and monitor overall health trends.
FRUSTRATIONS
App Fatigue — Is tired of using one app for running, another for logging lifts, and a third for tracking general wellness.
Inconsistency Loop — Gets into a good rhythm, a tough week of shifts throws him off, and he struggles to get started again, leading to feelings of guilt.
Scheduling Chaos — It's nearly impossible to stick to a fixed "workout on Monday, Wednesday, Friday" plan due to his rotating 12-hour shifts.
Physical & Mental Exhaustion — Often lacks the energy to work out after a demanding shift, even if it was planned.
Fear of Injury — Is prone to injuries like shin splints when he ramps up his running too quickly after a break. He wants guidance to train smart and avoid another setback.
PERSONA 2
Kelly
AGE
49
LOCATION
OAK PARK, IL
OCCUPATION
IT MANAGER
FITNESS LEVEL
BEGINNER
"My body is changing, and I know I need to move, but I feel lost and a little intimidated by it all. I want to feel strong in my own skin again."
BACKGROUND
Susan has spent the last two decades focused on her career and raising her two teenage children. She's never been particularly athletic or had a consistent fitness routine. Now, entering perimenopause, she's experiencing changes she didn't expect: persistent belly fat, low energy, joint aches, and mood swings. Her doctor has emphasized the importance of strength training for bone density and regular activity for long-term health. Susan knows she needs to take action but feels completely out of her element.
GOALS
To build a consistent fitness routine that she can stick with.
To learn how to exercise safely and effectively for her changing body, specifically focusing on bone health and metabolic changes.
To increase her energy levels and improve her overall mood.
To feel more confident and less self-conscious, whether working out at home or potentially trying a class.
To find activities she genuinely enjoys so it doesn't feel like a chore.
FRUSTRATIONS
Information Overload — Feels overwhelmed by conflicting fitness advice online, especially regarding menopause.
Gym Intimidation —The idea of a traditional gym is daunting. She feels she doesn't "fit in" and wouldn't know what to do.
Lack of Motivation — Knows she should be active but struggles to find the internal drive, especially when she's tired or discouraged.
Uncertainty — Doesn't know what exercises are best for her specific needs during perimenopause and fears doing something that might cause injury.
Boredom —Has tried workout videos in the past but quickly loses interest.
PERSONA 3
Maia
AGE
20
LOCATION
ANN ARBOR, MI
OCCUPATION
STUDENT-ATHLETE
FITNESS LEVEL
ELITE
"My performance isn't just about what I do in the pool. It's about my stress, my sleep, my cycle—my coach and I need to see the whole picture to unlock my full potential."
BACKGROUND
Maya is a highly ambitious D1 collegiate swimmer on a scholarship. She is incredibly disciplined in her training, which is prescribed by her coach. While she excels physically, she navigates high-functioning anxiety and depression. She understands there's a deep connection between her mental state, academic stress, and her performance in the pool. She also has a history of low iron levels and gets regular bloodwork done, knowing it directly impacts her energy. Her coach is supportive and wants to understand her better as a whole person, not just an athlete, but they lack the tools to do so in a data-driven, non-invasive way.
GOALS
To optimize her athletic performance by understanding the interplay between physical training, mental health, and physiological factors (hormone cycle, iron levels).
To feel more in control and less at the mercy of her anxiety and stress.
To provide her coach with a holistic view of her readiness to perform, helping them tailor training intensity.
To have a simple, quick way to log subjective data (mood, stress, sleep quality, energy) and objective data (bloodwork results).
To receive reminders for crucial recovery protocols, prehab exercises, and her medication/supplement schedule (e.g., iron pills).
FRUSTRATIONS
One-Dimensional Apps: Current high-performance apps focus solely on physical metrics (lap times, heart rate) and completely ignore mental, emotional, and physiological well-being.
Logging is a Chore: With a packed schedule of classes, training, and studying, she often forgets to log important metrics, leaving gaps in her data.
Communication Gap: Finds it hard to articulate to her coach that she's having a high-stress day or is low on energy; she wishes the data could help tell the story.
Disconnected Data: Her training data, cycle tracking, school deadlines, and bloodwork results all live in separate places, making it impossible to see patterns.
PERSONA 1
Jayden
AGE
23
LOCATION
PHILADELPHIA, PA
OCCUPATION
REGISTERED NURSE
FITNESS LEVEL
INTERMEDIATE
"I used to be so on top of my fitness, but now my schedule is chaos. I feel like I'm always starting over, and it's so defeating."
BACKGROUND
In college, Alex was very active. He had a structured routine of lifting 3-4 times a week and running regularly. Fitness was his primary outlet for stress. Since graduating and starting his career as a nurse, his life has been upended by long, rotating shifts. He often feels physically and emotionally drained after work. He wants to get back to a consistent routine and has a goal of running a half marathon, but his unpredictable schedule makes planning difficult.
GOALS
To establish a flexible fitness routine that can adapt to a constantly changing work schedule.
To successfully train for and complete a half marathon within the next six months.
To find a way to balance running and strength training effectively.
To use a single platform to track runs, log lifts, and monitor overall health trends.
FRUSTRATIONS
App Fatigue — Is tired of using one app for running, another for logging lifts, and a third for tracking general wellness.
Inconsistency Loop — Gets into a good rhythm, a tough week of shifts throws him off, and he struggles to get started again, leading to feelings of guilt.
Scheduling Chaos — It's nearly impossible to stick to a fixed "workout on Monday, Wednesday, Friday" plan due to his rotating 12-hour shifts.
Physical & Mental Exhaustion — Often lacks the energy to work out after a demanding shift, even if it was planned.
Fear of Injury — Is prone to injuries like shin splints when he ramps up his running too quickly after a break. He wants guidance to train smart and avoid another setback.
PERSONA 2
Kelly
AGE
49
LOCATION
OAK PARK, IL
OCCUPATION
IT MANAGER
FITNESS LEVEL
BEGINNER
"My body is changing, and I know I need to move, but I feel lost and a little intimidated by it all. I want to feel strong in my own skin again."
BACKGROUND
Susan has spent the last two decades focused on her career and raising her two teenage children. She's never been particularly athletic or had a consistent fitness routine. Now, entering perimenopause, she's experiencing changes she didn't expect: persistent belly fat, low energy, joint aches, and mood swings. Her doctor has emphasized the importance of strength training for bone density and regular activity for long-term health. Susan knows she needs to take action but feels completely out of her element.
GOALS
To build a consistent fitness routine that she can stick with.
To learn how to exercise safely and effectively for her changing body, specifically focusing on bone health and metabolic changes.
To increase her energy levels and improve her overall mood.
To feel more confident and less self-conscious, whether working out at home or potentially trying a class.
To find activities she genuinely enjoys so it doesn't feel like a chore.
FRUSTRATIONS
Information Overload — Feels overwhelmed by conflicting fitness advice online, especially regarding menopause.
Gym Intimidation —The idea of a traditional gym is daunting. She feels she doesn't "fit in" and wouldn't know what to do.
Lack of Motivation — Knows she should be active but struggles to find the internal drive, especially when she's tired or discouraged.
Uncertainty — Doesn't know what exercises are best for her specific needs during perimenopause and fears doing something that might cause injury.
Boredom —Has tried workout videos in the past but quickly loses interest.
PERSONA 3
Maia
AGE
20
LOCATION
ANN ARBOR, MI
OCCUPATION
STUDENT-ATHLETE
FITNESS LEVEL
ELITE
"My performance isn't just about what I do in the pool. It's about my stress, my sleep, my cycle—my coach and I need to see the whole picture to unlock my full potential."
BACKGROUND
Maya is a highly ambitious D1 collegiate swimmer on a scholarship. She is incredibly disciplined in her training, which is prescribed by her coach. While she excels physically, she navigates high-functioning anxiety and depression. She understands there's a deep connection between her mental state, academic stress, and her performance in the pool. She also has a history of low iron levels and gets regular bloodwork done, knowing it directly impacts her energy. Her coach is supportive and wants to understand her better as a whole person, not just an athlete, but they lack the tools to do so in a data-driven, non-invasive way.
GOALS
To optimize her athletic performance by understanding the interplay between physical training, mental health, and physiological factors (hormone cycle, iron levels).
To feel more in control and less at the mercy of her anxiety and stress.
To provide her coach with a holistic view of her readiness to perform, helping them tailor training intensity.
To have a simple, quick way to log subjective data (mood, stress, sleep quality, energy) and objective data (bloodwork results).
To receive reminders for crucial recovery protocols, prehab exercises, and her medication/supplement schedule (e.g., iron pills).
FRUSTRATIONS
One-Dimensional Apps: Current high-performance apps focus solely on physical metrics (lap times, heart rate) and completely ignore mental, emotional, and physiological well-being.
Logging is a Chore: With a packed schedule of classes, training, and studying, she often forgets to log important metrics, leaving gaps in her data.
Communication Gap: Finds it hard to articulate to her coach that she's having a high-stress day or is low on energy; she wishes the data could help tell the story.
Disconnected Data: Her training data, cycle tracking, school deadlines, and bloodwork results all live in separate places, making it impossible to see patterns.
PERSONA 1
Jayden
AGE
23
LOCATION
PHILADELPHIA, PA
OCCUPATION
REGISTERED NURSE
FITNESS LEVEL
INTERMEDIATE
"I used to be so on top of my fitness, but now my schedule is chaos. I feel like I'm always starting over, and it's so defeating."
BACKGROUND
In college, Alex was very active. He had a structured routine of lifting 3-4 times a week and running regularly. Fitness was his primary outlet for stress. Since graduating and starting his career as a nurse, his life has been upended by long, rotating shifts. He often feels physically and emotionally drained after work. He wants to get back to a consistent routine and has a goal of running a half marathon, but his unpredictable schedule makes planning difficult.
GOALS
To establish a flexible fitness routine that can adapt to a constantly changing work schedule.
To successfully train for and complete a half marathon within the next six months.
To find a way to balance running and strength training effectively.
To use a single platform to track runs, log lifts, and monitor overall health trends.
FRUSTRATIONS
App Fatigue — Is tired of using one app for running, another for logging lifts, and a third for tracking general wellness.
Inconsistency Loop — Gets into a good rhythm, a tough week of shifts throws him off, and he struggles to get started again, leading to feelings of guilt.
Scheduling Chaos — It's nearly impossible to stick to a fixed "workout on Monday, Wednesday, Friday" plan due to his rotating 12-hour shifts.
Physical & Mental Exhaustion — Often lacks the energy to work out after a demanding shift, even if it was planned.
Fear of Injury — Is prone to injuries like shin splints when he ramps up his running too quickly after a break. He wants guidance to train smart and avoid another setback.
PERSONA 2
Kelly
AGE
49
LOCATION
OAK PARK, IL
OCCUPATION
IT MANAGER
FITNESS LEVEL
BEGINNER
"My body is changing, and I know I need to move, but I feel lost and a little intimidated by it all. I want to feel strong in my own skin again."
BACKGROUND
Susan has spent the last two decades focused on her career and raising her two teenage children. She's never been particularly athletic or had a consistent fitness routine. Now, entering perimenopause, she's experiencing changes she didn't expect: persistent belly fat, low energy, joint aches, and mood swings. Her doctor has emphasized the importance of strength training for bone density and regular activity for long-term health. Susan knows she needs to take action but feels completely out of her element.
GOALS
To build a consistent fitness routine that she can stick with.
To learn how to exercise safely and effectively for her changing body, specifically focusing on bone health and metabolic changes.
To increase her energy levels and improve her overall mood.
To feel more confident and less self-conscious, whether working out at home or potentially trying a class.
To find activities she genuinely enjoys so it doesn't feel like a chore.
FRUSTRATIONS
Information Overload — Feels overwhelmed by conflicting fitness advice online, especially regarding menopause.
Gym Intimidation —The idea of a traditional gym is daunting. She feels she doesn't "fit in" and wouldn't know what to do.
Lack of Motivation — Knows she should be active but struggles to find the internal drive, especially when she's tired or discouraged.
Uncertainty — Doesn't know what exercises are best for her specific needs during perimenopause and fears doing something that might cause injury.
Boredom —Has tried workout videos in the past but quickly loses interest.
PERSONA 3
Maia
AGE
20
LOCATION
ANN ARBOR, MI
OCCUPATION
STUDENT-ATHLETE
FITNESS LEVEL
ELITE
"My performance isn't just about what I do in the pool. It's about my stress, my sleep, my cycle—my coach and I need to see the whole picture to unlock my full potential."
BACKGROUND
Maya is a highly ambitious D1 collegiate swimmer on a scholarship. She is incredibly disciplined in her training, which is prescribed by her coach. While she excels physically, she navigates high-functioning anxiety and depression. She understands there's a deep connection between her mental state, academic stress, and her performance in the pool. She also has a history of low iron levels and gets regular bloodwork done, knowing it directly impacts her energy. Her coach is supportive and wants to understand her better as a whole person, not just an athlete, but they lack the tools to do so in a data-driven, non-invasive way.
GOALS
To optimize her athletic performance by understanding the interplay between physical training, mental health, and physiological factors (hormone cycle, iron levels).
To feel more in control and less at the mercy of her anxiety and stress.
To provide her coach with a holistic view of her readiness to perform, helping them tailor training intensity.
To have a simple, quick way to log subjective data (mood, stress, sleep quality, energy) and objective data (bloodwork results).
To receive reminders for crucial recovery protocols, prehab exercises, and her medication/supplement schedule (e.g., iron pills).
FRUSTRATIONS
One-Dimensional Apps: Current high-performance apps focus solely on physical metrics (lap times, heart rate) and completely ignore mental, emotional, and physiological well-being.
Logging is a Chore: With a packed schedule of classes, training, and studying, she often forgets to log important metrics, leaving gaps in her data.
Communication Gap: Finds it hard to articulate to her coach that she's having a high-stress day or is low on energy; she wishes the data could help tell the story.
Disconnected Data: Her training data, cycle tracking, school deadlines, and bloodwork results all live in separate places, making it impossible to see patterns.
User Journeys
User Journeys
USER JOURNEY 1
Jayden
SCENARIO
After her doctor recommends more activity, Susan tries to navigate the world of fitness on her own.
PHASE
1
AMBITIOUS SETUP
2
LIFE GETS IN THE WAY
3
THE MOMENTUM STALL
4
THE HESITANT RESTART
5
THE FRUSTRATION LOOP
DOING
THINKING
FEELING
OPPORTUNITIES
Plans their week meticulously, scheduling runs in one app and creating a lifting plan in another. Feels organized and ready.
A string of unexpected 12-hour shifts leaves them too exhausted to work out. The perfect plan is immediately broken.
After a week of disruption, they look at their apps and see a string of missed workouts. The habit is broken.
Two weeks later, they decide to jump back in. They go for a run, pushing the pace to "make up for lost time."
Their shin starts to ache after the run. They look at their apps, feel behind on their goals, and close them in annoyance.
"It's so annoying to use two apps for this."
"I have to make sure my lifting doesn't conflict with my long run."
"I hope I can stick to it this time."
"There goes the plan."
"I'm too tired to function, let alone run 5 miles."
"Life always gets in the way. It's so frustrating."
"I've lost all my progress. It was so hard to get into that routine, and now it's gone."
"I need to get back on track. I'll just go hard today."
"Here we go again. I pushed too hard, and now I'm injured."
"I'm even further behind on my goals. This cycle is so defeating."
Determined
Organized
Inconvenienced
Exhausted
Defeated
Frustrated
Discouraged
Overwhelmed
Defeated
Nervous
Impatient
Ambitious
Annoyed
Demoralized
Resigned
Defeated
All-in-one solution
Integrate running and strength training into a single seamless plan.
Individually build flexible plans for users
Introduce training that adapts to life's interruptions.
Reframing Accountability
Help users gain momentum again by easing them back into their plans/routines.
Supportive re-onboarding
Help users gain momentum again by easing them back into their plans/routines safely after periods of lower activity.
Prioritizing Injury-Prevention
Provide warnings about sudden increases in volume and suggest appropriate warm-ups, cool-downs, and conditioning.
USER JOURNEY 1
Jayden
SCENARIO
After her doctor recommends more activity, Susan tries to navigate the world of fitness on her own.
PHASE
1
AMBITIOUS SETUP
2
LIFE GETS IN THE WAY
3
THE MOMENTUM STALL
4
THE HESITANT RESTART
5
THE FRUSTRATION LOOP
DOING
THINKING
FEELING
OPPORTUNITIES
Plans their week meticulously, scheduling runs in one app and creating a lifting plan in another. Feels organized and ready.
A string of unexpected 12-hour shifts leaves them too exhausted to work out. The perfect plan is immediately broken.
After a week of disruption, they look at their apps and see a string of missed workouts. The habit is broken.
Two weeks later, they decide to jump back in. They go for a run, pushing the pace to "make up for lost time."
Their shin starts to ache after the run. They look at their apps, feel behind on their goals, and close them in annoyance.
"It's so annoying to use two apps for this."
"I have to make sure my lifting doesn't conflict with my long run."
"I hope I can stick to it this time."
"There goes the plan."
"I'm too tired to function, let alone run 5 miles."
"Life always gets in the way. It's so frustrating."
"I've lost all my progress. It was so hard to get into that routine, and now it's gone."
"I need to get back on track. I'll just go hard today."
"Here we go again. I pushed too hard, and now I'm injured."
"I'm even further behind on my goals. This cycle is so defeating."
Determined
Organized
Inconvenienced
Exhausted
Defeated
Frustrated
Discouraged
Overwhelmed
Defeated
Nervous
Impatient
Ambitious
Annoyed
Demoralized
Resigned
Defeated
All-in-one solution
Integrate running and strength training into a single seamless plan.
Individually build flexible plans for users
Introduce training that adapts to life's interruptions.
Reframing Accountability
Help users gain momentum again by easing them back into their plans/routines.
Supportive re-onboarding
Help users gain momentum again by easing them back into their plans/routines safely after periods of lower activity.
Prioritizing Injury-Prevention
Provide warnings about sudden increases in volume and suggest appropriate warm-ups, cool-downs, and conditioning.
USER JOURNEY 1
Jayden
SCENARIO
After her doctor recommends more activity, Susan tries to navigate the world of fitness on her own.
PHASE
1
AMBITIOUS SETUP
2
LIFE GETS IN THE WAY
3
THE MOMENTUM STALL
4
THE HESITANT RESTART
5
THE FRUSTRATION LOOP
DOING
THINKING
FEELING
OPPORTUNITIES
Plans their week meticulously, scheduling runs in one app and creating a lifting plan in another. Feels organized and ready.
A string of unexpected 12-hour shifts leaves them too exhausted to work out. The perfect plan is immediately broken.
After a week of disruption, they look at their apps and see a string of missed workouts. The habit is broken.
Two weeks later, they decide to jump back in. They go for a run, pushing the pace to "make up for lost time."
Their shin starts to ache after the run. They look at their apps, feel behind on their goals, and close them in annoyance.
"It's so annoying to use two apps for this."
"I have to make sure my lifting doesn't conflict with my long run."
"I hope I can stick to it this time."
"There goes the plan."
"I'm too tired to function, let alone run 5 miles."
"Life always gets in the way. It's so frustrating."
"I've lost all my progress. It was so hard to get into that routine, and now it's gone."
"I need to get back on track. I'll just go hard today."
"Here we go again. I pushed too hard, and now I'm injured."
"I'm even further behind on my goals. This cycle is so defeating."
Determined
Organized
Inconvenienced
Exhausted
Defeated
Frustrated
Discouraged
Overwhelmed
Defeated
Nervous
Impatient
Ambitious
Annoyed
Demoralized
Resigned
Defeated
All-in-one solution
Integrate running and strength training into a single seamless plan.
Individually build flexible plans for users
Introduce training that adapts to life's interruptions.
Reframing Accountability
Help users gain momentum again by easing them back into their plans/routines.
Supportive re-onboarding
Help users gain momentum again by easing them back into their plans/routines safely after periods of lower activity.
Prioritizing Injury-Prevention
Provide warnings about sudden increases in volume and suggest appropriate warm-ups, cool-downs, and conditioning.
USER JOURNEY 1
Jayden
SCENARIO
After her doctor recommends more activity, Susan tries to navigate the world of fitness on her own.
PHASE
1
AMBITIOUS SETUP
2
LIFE GETS IN THE WAY
3
THE MOMENTUM STALL
4
THE HESITANT RESTART
5
THE FRUSTRATION LOOP
DOING
THINKING
FEELING
OPPORTUNITIES
Plans their week meticulously, scheduling runs in one app and creating a lifting plan in another. Feels organized and ready.
A string of unexpected 12-hour shifts leaves them too exhausted to work out. The perfect plan is immediately broken.
After a week of disruption, they look at their apps and see a string of missed workouts. The habit is broken.
Two weeks later, they decide to jump back in. They go for a run, pushing the pace to "make up for lost time."
Their shin starts to ache after the run. They look at their apps, feel behind on their goals, and close them in annoyance.
"It's so annoying to use two apps for this."
"I have to make sure my lifting doesn't conflict with my long run."
"I hope I can stick to it this time."
"There goes the plan."
"I'm too tired to function, let alone run 5 miles."
"Life always gets in the way. It's so frustrating."
"I've lost all my progress. It was so hard to get into that routine, and now it's gone."
"I need to get back on track. I'll just go hard today."
"Here we go again. I pushed too hard, and now I'm injured."
"I'm even further behind on my goals. This cycle is so defeating."
Determined
Organized
Inconvenienced
Exhausted
Defeated
Frustrated
Discouraged
Overwhelmed
Defeated
Nervous
Impatient
Ambitious
Annoyed
Demoralized
Resigned
Defeated
All-in-one solution
Integrate running and strength training into a single seamless plan.
Individually build flexible plans for users
Introduce training that adapts to life's interruptions.
Reframing Accountability
Help users gain momentum again by easing them back into their plans/routines.
Supportive re-onboarding
Help users gain momentum again by easing them back into their plans/routines safely after periods of lower activity.
Prioritizing Injury-Prevention
Provide warnings about sudden increases in volume and suggest appropriate warm-ups, cool-downs, and conditioning.
DEFINING THE PROBLEM
Problem Statement
DEFINING THE PROBLEM
Problem Statement
Individuals at every fitness level lack a single, cohesive platform that effectively adapts to their unique goals, life circumstances, and specific physical needs, forcing them to rely on fragmented tools that lead to a demotivating, inconsistent, and ultimately ineffective fitness journey.
05
DESIGNING SOLUTIONS
Ideation
The project is currently in the phase of ideating, designing, and testing solutions. Design materials and prototypes will be uploaded soon! Visit the case study again for process updates.
Let's work together